Preventing Your Visitors From Eluding Your Cash Register

The World Wide Web is probably the biggest technological advancement in the last 75 years. Every bit of information you could ever need is right at your fingertips. However, reading that information can get to be a bit hard on the eyes. As a Web-surfer, you've probably noticed that it is hard to spend a lot of time reading Web pages directly from your computer screen. The more information there is on a Web page, the more apt you are to print it out and read it later rather then read it directly off the screen. You most likely tend to scan Web pages, reading only what you find interesting. Now, as a Web site owner, let me ask you this. Are you overwhelming your visitors with too much text? Yes, I know, "copy sells". However, long text (whether sales copy, reports, art View the rest of this article