A Simple Sales Strategy: Change The Meaning Of "No"

Imagine that you are talking to a potential client and they say "no", they don't want your service. How does that make you feel?
First off, let's be clear that a "no" is just a two-letter word consisting of "n" and "o". These are just harmless characters and yet we attach so much meaning to them and give them so much power over us. We think a "no" says something about us and that our services aren't good enough. We attach so much power to a "no" that it sometimes paralyzes us. We even fear a "no" so much that we put off, or avoid, having sales conversations as we run the risk of getting the dreaded "no".
So when could a "no" be a perfectly reasonable response? A "no" could be the right response when:
* The potential client really has no money.
* The p View the rest of this article