Tuesday, December 18, 2007

Bring More Unique Exposure to Every Home Listing

Today's Home Buyers Want More
It's easy to think that's about home features. But their desire for "more" extends to the whole home-buying process as well. Computer-savvy buyers are concerned about HOW they buy, not just WHAT they buy. After all, these are the same buyers who are accustomed to going online and using search engines for any type of purchase. It's only natural that they'd do the same thing when it comes to finding the home they want.
Buyers look for:
- More convenience in how they locate homes
- More uniqueness in the experience - to avoid same-o, same-o
- More Internet-based information about their choices
- More direct involvement in finding what they're looking for
- More technology awareness by their sales agent - online a View the rest of this article


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