Sunday, December 30, 2007

VW Jetta – Generations Of Excellence

The Volkswagen Jetta, or the VW Jetta is a car that is made by the Volkswagen Company and is basically a sedan variation of the Volkswagen Golf. The name ‘VW Jetta’ was used only in South Africa and North America until 2005. Volkswagen used the names ‘Vento’ and then ‘Bora’ in Europe. The VW Jetta was made because the marketing people at Volkswagen were astute enough to realize that the people in the United States preferred to drive sedan model cars as opposed to hatchback models like VW’s Golf car. South Africa shows similar preferences and so marketing for both America and South Africa remains almost identical. Volkswagen’s marketing team proved that they made advantageous observations as the Jetta eventually became the best selling European car in the United State View the rest of this article


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