Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches.
Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to.
Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and ezines are far, far lower than advertising your business on traditional media like TV or newspapers. For what one TV commercial would cost, I can advertise a business extensively for weeks, even months.
But, as I'm sure you've realized by now, the Internet is no magic advertising medium. Just as often as with any View the rest of this article
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