After hearing Daniel Pink speak about his new book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he's talking about when he says jobs that are high touch are here to stay. That is, jobs that builds relationships between business and client whether it's B2B or B2C. To that end, he advocates that we incorporate more storytelling into our relationships, that we make a point with a story, not just facts which everyone knows they need but still find boring. The reason is that stories are easier to remember. He goes on to list some of our contemporary characteristics distinguishing stories from facts:
Facts illuminate..........Stories amuse
Facts re View the rest of this article
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