Guerrilla Marketing for the Small Marketing Budget

A smallish budget and a need to spend it wisely- a common cry from the small business. But small budget does not mean ineffective – you just need to be specific, memorable, unusual and have a lot of energy. Be Specific. I think the most important thing to do is ensure that you are aiming at actual potential customers. If you are auto repair guys – you have a head start as most people have cars nowadays so you would think it was easy. But, make sure that you are aiming at people who own the kind of cars that you repair – be that make of car, age of car and/or income level. If you are selling items or services aimed at mums with small children then advertise there. Similarly if you are aiming for purchases from the affluent young or the baby boomers – then adve View the rest of this article