If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.
During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other than at the closing table.
For example, before you can proceed with a loan, your customer must have an appraisal done on their home.
Once that appraisal comes in, both to the liking of you and your customer, send your customer an inexpensive congratulatory gift such as a tin of pretzels, cookies, or candy.
But make sure you send it to their place of employment.
Why do something so cheesy you may ask?
Because when you send someone a View the rest of this article
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