Your retail store is open and you are finally in business. But some questions have been left unanswered. Like how do you reach your customers? What neighborhoods do you distribute pamphlets to? What doors do you knock on? And you certainly should find out how to harness your current customer base to pull in new customers.
Print a map mural and cover your wall with it. Not one of those oversized flattened globes with a picture of a panther in South America and a whale in the ocean. Your map mural must be relevant to your business district.
Or your campaign district. Most campaigners understand the power of a map mural to a successful campaign (I know; I've been through my share of them!), but few business people realize how their strategy could be so much easi View the rest of this article
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