Niche Marketing – Your Key to Avoiding a Common Business Blunder

Niche marketing occurs when you focus on a targeted portion of the Internet market. Niche markets provide a product or service for a defined group of customers who have very specific needs. Niche marketers address the need and market accordingly. For example, many people sell clocks. But, how many of them sell clocks that are shaped like animals? Selling animal-shaped clocks is niche marketing. (Of course, clocks are only one example. Once, you get thinking about the kind of products and services you want to offer, you will realize that the possibilities for niche marketers are virtually endless.) One of the biggest mistakes that new Internet entrepreneurs make is ignoring the concept of niche marketing and focusing on big markets that appear to be big moneymakers. T View the rest of this article