Thursday, November 22, 2007

Ruin Not Thy Word-of-Mouth Quest

Robert D Clarke, copyright 2006.

"The greatest power is often simple patience."
- E. Joseph Cossman

Highlights

Opening a sale is more difficult than closing it
Most valuable word in your presentation: Consider


Introduction

One of my mentors is James English. He consults to sales organizations, large and
small. He has been self-employed for more than 40 years. Invariably, he is contracted to
help staff close sales. Jim believes people have more trouble opening the sales process
than closing it. I agree.

Most Valuable Word in Your Presentation

Sales trainers teach you to present to people who have needs you can fill, and who have
money to pay for your service. Jim determ View the rest of this article


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