Subliminal Messaging

Subliminal Messaging has gotten a somewhat “bad” name. During the “cold war” with the Russians, it was associated with “brainwashing” and torture. In the 60’s and 70’s, it became associated with “sneaky” advertising by Madison Avenue. The book by Marshall Mcluhan “The Medium is the Message”, was THE landmark that explained how and why subliminal messaging works. Many people today still think that there are laws against using it in TV advertising, but they re wrong! It’s still being used to influence people in many subtle ways. And, it is, or can be, fairly effective. Just what is subliminal messaging? There are many different forms of this “tool”, ranging from newsprint disguised visual content not consciously seen; to audio that is not View the rest of this article